DINKS (Dual Income, No Kids)

DINKS stands for “Dual Income, No Kids.” It is a demographic term used to describe a household or a couple where both partners are employed and earning an income, but they do not have any children. The term gained popularity in the context of market research, advertising, and demographics to identify a specific segment of the population.

DINKS households are often characterized by having relatively higher disposable income compared to households with children, as they do not have the financial responsibilities associated with raising and supporting a family. This group may have more flexibility in their spending habits, leisure activities, and lifestyle choices.

Marketers and businesses may target DINKS as a distinct consumer segment, recognizing that their purchasing patterns and preferences may differ from those of households with children. DINKS may allocate more resources to travel, entertainment, luxury goods, and other discretionary spending.

It’s important to note that while DINKS is a useful demographic term for analysis, individual circumstances and choices vary widely within this category, and not all DINKS share the same lifestyle or financial situation.